Keywords With Low Competition, High Keywords Search Volume & High CPC
If there is one thing about Keywords SEO that most people do wrong it has got to be keyword research and implementation.
Even those who consider themselves experienced SEO pros are still doing keyword research using tools that don’t help to formulate complete content marketing strategies.For example, I still see the primary keyword research being done in the Google Keyword Planner where your reference points for the competition are “high, medium, or low.These criteria are just not good enough to help you plan your content marketing strategy around, especially when you consider how relevant link building is to rank.
Expand Your Keyword List
The goal of keyword expansion is to augment your initial keyword research with search terms and phrases you might have overlooked. After expanding the list as much as possible, we’ll go back and filter it down to find the most accessible targets for your site.
Keyword research should identify opportunities for ranking with a strategy that is aligned with your website’s ability to rank for them.
How to Analyze Keyword Competition
Well, as with most things I do it is a combination of data points. At the end of the day it is part of the art -- being able to analyze the competition for keywords. Getting intimate with a query space is the way to go, and there is nothing like digging in and looking through the top 10-20 listings to see where there may be holes.
It is worth mentioning that it is also a balancing act. Just because a space isn't competitive doesn't mean we want it. So it's not exactly seeking non-competitive spaces, but ones where we can get a foot in the door or with the volume to chase the big dogs.
So, we can start with the usual suspects (Google keyword competition research tools mentioned already)
Then cross-reference some PPC data, always a reasonable gage of value/competitiveness
Juxtapose data from straight search, exact match, allintitle, allinurl. Just for fun have a peek at Trends/Insights...
Expand Your Keyword List
The goal of keyword expansion is to augment your initial keyword research with search terms and phrases you might have overlooked. After expanding the list as much as possible, we’ll go back and filter it down to find the most accessible targets for your site.
Keyword research should identify opportunities for ranking with a strategy that is aligned with your website’s ability to rank for them.
How to Analyze Keyword Competition
Well, as with most things I do it is a combination of data points. At the end of the day it is part of the art -- being able to analyze the competition for keywords. Getting intimate with a query space is the way to go, and there is nothing like digging in and looking through the top 10-20 listings to see where there may be holes.
It is worth mentioning that it is also a balancing act. Just because a space isn't competitive doesn't mean we want it. So it's not exactly seeking non-competitive spaces, but ones where we can get a foot in the door or with the volume to chase the big dogs.
So, we can start with the usual suspects (Google keyword competition research tools mentioned already)
Then cross-reference some PPC data, always a reasonable gage of value/competitiveness
Juxtapose data from straight search, exact match, allintitle, allinurl. Just for fun have a peek at Trends/Insights...
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